Stylect Privacy Policy

This website is brought to you by GSHL LIMITED (trading as Stylect) Company number 8704548 with registered address at Commercial unit 2, Aurora building, 124 East road, London, N1 6FD (Stylect). We take the privacy of our website and mobile application users very seriously. We ask that you read this Privacy Policy (Policy) carefully as it contains important information about how we will use your personal data.

For the purposes of the Data Protection Act 1998, Stylect (we or us) is the 'data controller' (i.e. the company who is responsible for, and controls the processing of, your personal data).

Personal data we may collect about you

We may obtain certain personal data about you when you visit the Stylect website or mobile application (such as your name, email address, browser information, IP address, information about your actions (likes/dislikes)) for example:

  • We may obtain your email address and name when you log in via facebook or a social media account
  • We will obtain your IP address when you visit the website
  • We will record your likes and dislikes and record your purchase history
  • We will obtain your name, email, phone number and address if you use universal checkout.
  • We may in the future create a Stylect account system which will require the storage of your credit card and other details
  • We may record your telephone number or other contact details if you provide them to us in connection with a customer service issue
  • Android users, please note that we collect Personally Identifiable Information.

We may monitor your use of this website (or, if applicable our mobile application) through the use of cookies and similar tracking devices. For example, we may monitor how many times you visit, which pages you go to, traffic data, location data. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. For further information on our use of cookies, please see our Cookie policy.

How we use your personal data

We may use your personal data for the following purposes:

  • To help us identify you and any accounts you hold with us
  • To administer the website, mobile application and Stylect services generally and to manage your account
  • To provide you updates or information by way of a newsletter or link to our blog
  • To recommend products we think you might love or inform you of discounted products or special deals
  • For research, statistical analysis and behavioural analysis
  • For the purposes of customer profiling and analysing your purchasing preferences
  • For marketing purposes — see 'Marketing and opting out’ below
  • For fraud prevention and detection purposes
  • For billing and order fulfilment (but please note these functions are currently handled directly by the product retailers and/or our 3rd party payment systems)
  • For customising this website and its content to your particular preferences
  • To notify you of any changes to this website or to our services that may affect you
  • For security vetting purposes
  • Generally for the purposes of providing and/or improving our services

Marketing and opting out

If you have given permission, we may share your personal data with organisations who are our business partners and we or they may contact you (unless you have asked us or them not to do so) by email about promotions and special offers that may be of interest to you. If you prefer not to receive any direct marketing communications from us, you can opt out at any time. See further 'Your rights', below.

Disclosure of your personal data

We may disclose your personal data to:

  • Other companies within our group
  • Our agents and service providers
  • Law enforcement agencies in connection with any investigation to help prevent unlawful activity
  • Our business partners in accordance with the 'Marketing and opting out' section above

Keeping your data secure

We will use technical and organisational measures to safeguard your personal data, for example, we store your personal data on secure servers.

While we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the internet.


We may monitor and record communications with you (such as emails, live chat or customer service telephone conversation) for the purpose of providing better service.

Information about other individuals

If you give us information on behalf of someone else, you confirm that the other person has appointed you to act on his/her behalf and has agreed that you can:

  • Give consent on his/her behalf to the processing of his/her personal data
  • Receive on his/her behalf any data protection notices
  • Give consent to the transfer of his/her personal data abroad.

Transfers of data out of the EEA

We may need to transfer your personal data outside the European Economic Area, for the purpose of storage. You agree that we may transfer your personal data to countries outside the European Economic Area. Rest assured that we will always ensure any transfer is subject to appropriate security measures to safeguard your personal data.

Your rights

You have the right, subject to the payment of a small fee (currently £10), to request access to personal data that we may process about you. If you wish to exercise this right, you should:

  • Put your request in writing to Stylect at the address given above;
  • Include proof of your identity and address (eg a copy of your driving licence or passport, and a recent utility or credit card bill);
  • Attach a cheque in the amount of £10 made payable to GSHL Limited; and
  • Specify the personal data you want access to, including any account or reference numbers where applicable.

You have the right to require us to correct any inaccuracies in your data free of charge. If you wish to exercise this right, you should:

  • Put your request in writing;
  • Provide us with enough information to identify you (eg account number, username, registration details); and
  • Specify the information that is incorrect and what it should be replaced with.

You have the right to ask us to stop processing your personal data for direct marketing purposes. If you wish to exercise this right, you should:

  • Put your request in writing by way of an email sent to with a header that says 'Unsubscribe',
  • Provide us with enough information to identify you (e.g. email address and name)
  • If your objection is not to direct marketing in general, but to direct marketing by a particular channel (eg email or telephone) or retailer, please specify the channel or retailer you are objecting to

Our contact details

We welcome your feedback and questions. If you wish to contact us, please send an email to

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website.